소녀시대 (Girls’ Generation) – The Boys Review

I can admit that I’m a big fan of 소녀시대. Beyond the massive amount of indie, hip-hop, rock, math-rock, and shoegaze; I enjoy Korean pop because of the creation behind the music. 소녀시대 is still the biggest Korean pop idol group, even with their work expanding into Japan.

The Boys is both excellent and flawed.

It’s excellent in certain songs and certain song sections, and flawed because the composers still try to push the “cute” image that the group has since moved on from, especially with their Japanese release.

Their single “The Boys” recorded both in English and Korean have great verses. The chorus and the addition of “rap” shows that the group is trying to connect with other groups that have standalone rappers.

That was one of the strengths of 소녀시대 is that they didn’t need rap or parts of chants before. Now they have fallen into that overused utility.

The group is excellent in ballad singles as always and “Trick” might be my favorite song on the album because it mixes pop with electronica and uses the strength of the vocals to create a slightly pop/slightly dark electro-pop song.

Though the thirteen song album is hit or miss, they show that they still have the talent to be considered one of the best girl idol groups. The lead vocalists continue to improve and the second tier singers are also improving, but evolution is key to durability and 소녀시대 is only now starting to show it.

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